Creative strategy is understanding the problem and defining the best approach to solve each brand's specific needs. I have a passion for solving brand problems with creative solutions that solve user needs and drive innovation.
I create beautiful design solutions but more importantly designs that have purpose. It doesn't matter if it is a pharmaceutical arena or a colorful consumer product, I craft smart designs that improve brand persona and deliver results.
I take every new assignment as a challenge. I have a desire for continued improvement and capabilities of getting things done. Once the problem is identified in a creative brief there is no such environment that I cannot build or customize.
Created both print and interactive solutions for HCP's to gain inside knowledge of pharmaceutical products. Worked closely with print studio, copywriters to deliver multichannel strategic campaigns.
Strategic and creative solutions for many pharma and non-pharma clients. BRANDS: Aricept, Atozet, Bydureon, Effient, Electrolux, Ethicon, Enablex, Frigidaire, Hertz, Januvia, Neutrogena, Nexplanon, NuvaRing, PwC, Vree, Zetia, Zoely, Zostavax, Zepatier
Created interactive solutions for HCP's to gain inside knowledge of pharmaceutical products within the digital/mobile space. Worked closely with Front-end/backend programmers, copywriters to deliver multichannel strategic campaigns.
Strategic marketing and branding for online marketing, interactive design and print communication design. BRANDS: Achieve Global, ADP, Cephalon Disease Awareness, Diageo Drink IQ, Digene HPV, InCharge Debt Solutions, Provigil, Prudential, Narrowstep Inc, Vivitrol
Strategic and creative solutions for many multi-national brands. Active involvement in the design process of all media (print, TV and web). Brands: Coca-Cola, Fanta and Sprite, Nescafé, Nestlé Pure Life, Sony
Adjacent teacher for Graphic Communications Management and Technology. Highly focused professional courses in visual communication, graphic design, interactive design and typography
After working almost five years at McCann, I went back to school to learn Cinematography, Motion Graphics and Interactive Design. I recevied academic scholarship in 2004 and 2005 and received recognition on the Dean's List.
Founded is 1875 by British India, NCA is the oldest art school of Asia and the most prestigious art college of the country. I graduated Summa Cum Laude with a Bachelor's Degree in Graphic Design.